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IAB Direct Brand Summit is the first and only conference dedicated to Direct to Consumer Brands and the Direct Brand Economy. Direct to Consumer brands are fueled by data, devoted to performance and developing new ways of doing business.
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In spite of being a literary snob, when I was first introduced to the world of direct-response copywriting I fell in love.
I fell in love with the thought of using my writing to influence and persuade people. DMA Events connect you to a dynamic human network around the data and marketing world of innovative people, tools, ideas and influence.
DMA’s marketing conferences and events are co-created, designed and endorsed by the world’s best brands, curated by marketers for marketers. Direct mail is not “dead.” But, it sure has declined in volume over the past 10 years. However, more marketers are adding mail to their array of integrated marketing tactics, because the engagement is growing as the clutter declines.
Joseph Sugarman, author of the bestselling Success Forces, is known throughout the advertising world as a copywriting legend and role jkaireland.com ads have moved millions of customers to reach for their wallets, and his JS&A Catalog was once America's largest single direct mail catalog of space-age products.
He has given copywriting seminars .Direct response copywriting companies